Search Engine Optimisation, also known as SEO, deals with ways of improving a website ranking in a search engine results page SERP. The ultimate aim of SEO is to appear in the first page or even better still occupy the first position. Many regards SEO as a form of Digital Marketing since it promotes the business products and services to wider audiences on the internet. This form of promotion and marketing can be effectively achieved by careful consideration of the market and the business competitors.

First page ranking can be achieved after extensive and careful consideration of all the important factors, which are listed below, that affect the search engine optimisation process (SEO). The ranking on a search engine, such as Google, is dependent on many factors. These factors are grouped into two categories: On-Site SEO and Off-Site SEO.

On-Site SEO:

Also known as On-Page SEO, relates to optimising website contents which includes:

  1. Keywords.
  2. Page content.
  3. Title tag.
  4. Description tag.
  5. URL text.
  6. Images tags.
  7. Heading text.
  8. Internal links.
  9. External links
  10. Page loading time.


Off-Site SEO:

Also known as Off-Page SEO, deals with factors that are outside the boundary of your website. This can include the following:

  1. Backlinks
  2. Social Media.
  3. Online reviews.
  4. Domain Trust metrics.

To begin with, SEO focuses on two aspects:

  1. Backinks Acquisition: This refers to external sources pointing to your website, which can be a web directory, blogs and forums, profile sites or any other link pointing to your website. Backlinks have precedence over other parameters, so usually given more weight in terms of ranking a website. So if you only rely on contents, it will be a slow process to improve the ranking of your website. Acquiring backlinks is not easy to start with since you need to establish some rapport with other websites to gain their trust.
  2. Website Contents: This category is easier to control in comparison to backlinks. Basically, it is an in-house content control by following best practices. The basic idea is to create a set of keywords for every page. These keywords must relate to the actual words that an internet user may use in search engine search. For example if a user is searching for “London Computer Repair”, then in order to optimise our web page we need to include the keywords London, Computer and Repair in the following sections: Title tag, description tag, page heading, URL text, image alt text, internal links and external links.It is worth remembering that the allowed keyword repetition rate (word density) is around 3%. However, the recommended number of words for effective ranking improvement is around 2000 words. This means your keywords can be repeated around 60 times each before it can be considered as spam. We offer SEO Services at a competitive rate, and we can help your business improve its ranking in search engines.

Finally, the Search Engine Optimisation (SEO) process is a slow one so you need to allow weeks or even months to see the effect of your hard work. There are SEO utilities available which can help you to check your progress but you need to register with the likes of MOZ, SEOquake, Majestic and  Semrush to see the data.